Product & Category Leader
Driving $250M+ in Licensed Jewelry and Private Label Growth
I build scalable product platforms across licensed and private label portfolios through data-led merchandising and end-to-end development leadership.
By The Numbers
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$250M+
cumulative portfolio revenue
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300x
designer partnership growth
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50%
YoY category expansion
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100+
annual product launches
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80%
product margin discipline
Category Transformation
Scaling Alfred Durante from $30K to $20M+
THE CHALLENGE:
Underperforming designer collaboration with limited scale.
THE STRATEGY:
Rebuilt category architecture, refined assortment tiers, optimized pricing, and expanded distribution.
THE RESULT:
300x growth.
81% SKU profitability rate.
Established as a core brand category and top corporate bestseller.
My Skills and Expertise
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Category Strategy & Revenue Growth
Built and scaled multi-million-dollar licensed and private-label portfolios through assortment architecture, pricing strategy, and margin optimization.
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End-to-End Product Leadership
Owned lifecycle from concept through global sourcing and launch, executing 100+ annual product programs with 80%+ product margin discipline.
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Licensed Brand Expansion
Drove 50% YoY growth across NFL and Disney categories, transforming underperforming collaborations into top corporate revenue drivers.